Coles Notes Version of 10 ways to make your Vacation Rental website more successful
Rent By Owner Guide does a great job of explaining why (and how) you can get more of your own website traffic, and increase your vacation rental reservations.
- Having your own rental website costs way less than it used to.
- Setting up and running your own vacation rental website is also way easier in 2013.
One thing you must have, in order to be successful at managing your own vacation rental property, is your own website. But I was recently reminded that not all vacation rental owners with a website get a lot of value from it. In fact, there are many owners that pull in a good number of bookings from their paid listings, but have never achieved a booking through their own websites. If that describes your experience, you are squandering an opportunity for better returns.
… as the number of bookings garnered through our own site increases, we are less and less dependent on the major listing sites. As the industry continues to evolve, we feel a growing independence from paid listings is important to our future as vacation rental owners.
There are a lot of ways to build a vacation rental website, and a lot of companies that can help you create a professional-looking site with high functionality… Most of the following methods are free (except for the time you spend). The two that do cost some money are marked.
- Link to it
- Google Places
- Adwords ($$)
- Facebook page
- Facebook ads ($$)
- Google Analytics